VicenzaOro is back in the spring and will be held from March 17 to 21, 2022 in Vicenza. We interviewed Marco Carniello, Global Exhibition Director jewelry and fashion at IEG to find out a little more about this first edition in 2022.
How is the situation of the Italian Jewelry market ? How was 2021 for Italian jewelers and jewelry brands ?
Italy recoverd pretty well after the first phase of lock-downs and in the first 9 months of 2021, Italian jewellery export was already at +10% vs the 2019 pre-COVID numbers. At Vicenzaoro September this positive situation was palpable and we got an extremely successful show with exhibitors closing deals and retailers and distributors finally restostoking with new collections and products for their customers.
All at Once » is a new claim of VO March 2022.Could you tell us a bit more about it ?
Our first goal is making Vicenzaoro the platform that serves all the jewellery community worldwide from manufacturers to brands, from journalists to technology providers, from diamonds dealers to designers. “All at once” represents our efforts in bringing all this community in Vicenza, in providing services to this community and in supporting the development of our industry.
Why VicenzaOro March is an important event for the global jewelry industry ?
Indeed. As said, being relevant and important for the international community of jewellery is our “raison d’être”
What kind of items will be exhibited at VO in March 2022 ?
All professionals in our industry can find what they need for their business and its development at Vicenzaoro. And there is a terrific rate of innovation, new item and collections in all our trade-show districts: high-end brands, fashion brands, producers, gems dealers, technology e services. Definitely our exhibitors will bring in Vicenza plenty of interesting novelties.
In March 2022 VicenzaOro will present a new format dedicated to modern watches, VO’ Clock Privé. What can we expect from this new format?
March is a very important months for the introduction of new collections in watches and VO’Clock Privé will be a great opportunities for media, B2B professionals and for watch enthusiasts (B2C) to see them in presence. VO’Clock Privé is a big lounge with an amazing mix of brands: Zenith, Girard-Perregaux, Bell&Ross, Eberhard, Corum, Perrelet, Junghans, Muhle Glashutte, Timex, Casio and many others (more than 20 in total)
VicenzaOro is a great place for content with very interesting panels and talks. What topics will be discussed during the next edition of VO ?
Vicenzaoro will keep its main focus on sustainability, trends, technology innovation and training. Many top Partners have been involved in taking part of our show and many of the contents will be available online after the show-days. The event by Trendvision “THE CIRCULAR VISION – Design Thinking, exploring innovation in the Jewellery Sector” is definitely one of the most awaited talk.
The future of the tradeshow is phygital – digital tools add to physical encounters and offer exhibitors and visitors an added value. How is VO preparing for this new reality?
Yes, phygital is indeed the format that trade-shows are looking at. Vicenzaoro introduced last year “The Jewellery Golden Cloud”: the digital layer of our show that provides to visitors more contents and features to better prepare the visit and to increase the effectiveness of the business match between supply and demand, all year round.