With the “Bucherer BLUE EDITIONS”, the Lucerne house launches an emblematic collection of 14 timepieces dedicated to the color blue. They were developed in collaboration with nine renowned watch manufacturers. These watches illustrate the excellent relations Bucherer maintains with the best watch brands. They also testify to the great know-how that these companies have in common.

For nearly 130 years, Bucherer has offered its customers a vast choice of exceptional watches created by the most famous watch manufacturers. This relationship has allowed Bucherer to forge special ties with the brands and at the origin of the 14 new watches for men and women created to see life in blue. They are the exclusive collection “Bucherer BLUE EDITIONS” developed by Bucherer manufactures with Audemars Piguet, Carl F. Bucherer, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai and Piaget.

The blue color is at the heart of the collection. In the eyes of watch enthusiasts, watches with blue dials have a strong seductive power. They bring elegance and refinement, with a touch of originality in addition. This collection “Bucherer BLUE EDITIONS” refers to the richness of the watchmaking tradition. These watches give a modern and elegant look to both women and men.The “Bucherer BLUE EDITIONS” collection is now available exclusively in the 27 Bucherer stores in Europe.