Francéclat Reveals What Will Be Precious Tomorrow in Jewelry and Watchmaking
What will be precious in 2028? The question sounds simple. It isn’t. At a time when artificial intelligence is reshaping our habits and our relationship to time, Francéclat, the professional body representing 15,000 companies across the French watchmaking, jewelry and tableware industries, has just unveiled its trend book, Influences 2028. This forward looking document is rarely seen outside professional circles, and I had the chance to review it exclusively for you.
A forecasting tool, not a simple mood board
Despite its name, Influences is far from a basic image bank. It is a thinking tool designed to guide brands, studios and workshops in their future creations. Francéclat offers interpretive keys, cultural resonances and formal directions meant to feed upcoming collections and help houses build distinctive creative identities. In a market where consumers increasingly seek meaning and authenticity, this kind of foresight has become a genuine strategic lever, for major maisons and independent brands alike.
The 2028 Thread: Precious Values
This edition’s central theme is called Precious Values. The question it raises is direct: from what escapes the algorithm to the capital of living things, what is precious today? Francéclat explores a crisis of meaning in which value no longer lies in materials, but in everything that remains deeply human: sensation, social bonds, transmitted knowledge, the beauty of the unexpected, even the poetry found in creative accidents. It is an invitation to reinvest in the body, the imagination and personal history as new territories for creation.
Four Themes, Four Creative Narratives
This central thread unfolds into four distinct worlds.
- Corpo Vivo explores the human body as a new form of capital, somewhere between science, wellness and genetics. The living body becomes tomorrow’s true laboratory, driven by a sensory ecology that values vital energy over machines.
- La Forme des Rêves (The Shape of Dreams) responds to “brain rot,” the digital overload that hollows out language. Against it, Francéclat imagines a return to the intelligence of the hand, to craftsmanship and to storytelling, carried by inventive figures such as “punk librarians” and “mechanic artists.”
- Renaissance Humaniste celebrates knowledge and social connection as new sources of light, echoing late 19th century intellectual movements. Here, encounter and culture become the vectors of a rediscovered collective capital.
- L’Origine du Monde (The Origin of the World) proposes an anthropological quest into our roots, between new forms of nomadism and cultural memory, seeking a deeper understanding of the world through our shared origins.
A Creation Bridging Two Generations
This 2028 cahier was conceived by LeherpeurParis, a consultancy specializing in brand strategy and creative culture. To bring these four themes to life, the creative team built the prototypes that illustrate them: twelve independent designers, including A3 (Franck Massé), Alban Behagle and Clémence Birot among others, worked alongside students from the Haute École de Joaillerie in Paris and SEPR in Lyon. This dialogue between established professionals and a rising generation still in training gives Influences a distinctive freshness, far from frozen trend reports.
Why This Cahier Matters to You?
For industry professionals, Influences 2028 is not a purely aesthetic exercise. It is a compass for anticipating tomorrow’s consumer expectations and shaping, starting now, the creative direction of upcoming collections. In an industry where emotion and meaning have become the leading purchase drivers, understanding these early signals ahead of everyone else is no longer a luxury. It is a necessity. Any use of plates extracted from the cahier requires full source credit and acknowledgment of the creative team involved. For access to the complete visuals, Francéclat remains available upon request.
