From December 14th to 16th, 2024, the vibrant city of Surat hosted the 4th edition of the ROOTZ Gems & Jewellery Manufacturers’ Show. Organized by the Surat Jewellery Manufacturers’ Association (SJMA) and Surat Jeweltech Foundation (SJTF), ROOTZ 2024 brought together an extraordinary mix of industry leaders, manufacturers, designers, and technology innovators for a truly unforgettable B2B expo. For the first time, I had the incredible opportunity to experience Surat’s brilliance as the world’s diamond processing capital, where rich tradition seamlessly blends with groundbreaking innovation in jewellery craftsmanship. Come along as I take you on a mesmerizing journey into the heart of Gujarat’s dazzling gems and jewellery industry!
A City of Innovation and Craftsmanship
Surat, often referred to as the “Diamond City,” is renowned for processing nearly 90% of the world’s diamonds. It is a city where history and modernity converge—where time-honoured techniques in jewellery making are combined with the latest technological advancements. ROOTZ 2024 was the perfect reflection of this dynamic city, where the essence of craftsmanship met the future of innovation.
From the moment I arrived, I was struck by the warm hospitality of the Gujarati people. The city’s infectious energy and welcoming spirit set the tone for what would be an extraordinary experience. The level of enthusiasm and dedication from both exhibitors and visitors was palpable, creating a truly vibrant atmosphere. As I walked through the expansive halls of the Surat International Exhibition & Convention Centre (SIECC), I was mesmerized by the sheer scale of innovation on display.
Technological Innovations: A Glimpse into the Future
The heart of ROOTZ was its dedication to showcasing technological innovations in jewellery manufacturing. Over 150 manufacturers, with a focus on MSMEs, presented an array of products ranging from precious gemstones and designer jewellery to the latest jewellery technology and machinery. It was a fantastic opportunity to witness firsthand the future of jewellery craftsmanship.
HIKVISION, the event’s Security & Surveillance Partner, played a key role in ensuring that all the state-of-the-art technology on display was protected, providing top-tier security measures that allowed exhibitors to focus on what mattered most—showcasing their latest innovations.
I was particularly impressed by the seamless integration of modern machinery and traditional techniques. The exhibitors demonstrated how technology is not just enhancing production but also allowing for greater creativity and precision in design. From 3D printing to automation, ROOTZ 2024 offered a fascinating glimpse into the future of jewellery making, with technology driving every step of the process.
A Platform for Sustainability and Responsible Practices
Equally inspiring was the involvement of the Responsible Jewellery Council (RJC), which supported ROOTZ 2024 with a focus on sustainability and ethical practices within the industry. The RJC’s presence underscored the growing importance of responsible sourcing and sustainability in the jewellery sector. It was evident that the industry is committed to evolving with an emphasis on transparency, ethics, and environmental responsibility—an essential conversation for the future of the gems and jewellery trade.
Thought-Provoking Panel Discussions
One of the highlights of ROOTZ 2024 was the insightful panel discussions that brought together industry experts to explore pressing topics shaping the future of the jewellery industry. The panel on “Technological Innovations and the Future of Jewellery Craftsmanship” offered valuable perspectives on how technology is transforming traditional jewellery-making processes, while the “Innovation in Ecosystem: Reinventing Policies for the Future of the Gems and Jewellery Industry” session tackled the evolution of industry policies to support sustainability and responsible practices.
These sessions were an opportunity for both established and emerging players in the jewellery sector to discuss the forces driving change and how they can be part of a more sustainable, innovative future. The exchanges were thought-provoking, reflecting the industry’s collective drive towards growth and transformation.
The Power of Connections
The atmosphere at ROOTZ was buzzing with energy as over 5,500 buyers and trade visitors from across India walked the aisles, making connections and exploring new opportunities. The event’s focus on networking allowed businesses to engage in meaningful conversations, creating opportunities for collaborations and future partnerships. The diversity of exhibitors—from small to large manufacturers—demonstrated the breadth of talent in the Indian jewellery industry. It was clear that ROOTZ is not only a place to discover the latest trends but also a hub where industry leaders can forge lasting relationships and drive the future of the gems and jewellery trade.
A Truly Unforgettable Experience
ROOTZ 2024 was more than just an exhibition—it was a celebration of Surat’s legacy as a global jewellery hub. The city’s impeccable hospitality, the exceptional craftsmanship of the exhibitors, and the cutting-edge technological innovations on display made it an experience I will never forget. Surat’s unique ability to merge tradition with modernity is truly inspiring, and ROOTZ provided a platform for industry players to explore this fusion in a way that will shape the future of jewellery for years to come. If you missed this year’s event, make sure to mark your calendars for ROOTZ 2025. Surat, with its thriving jewellery industry and boundless energy, will continue to be the place where innovation meets tradition. I’m already looking forward to the next edition!
