From January 17 to 19, 2026, the international jewelry show Bijorhca returns to Paris. For three days, exhibitors will take over Paris Expo – Porte de Versailles, Hall 7. I am delighted to have been chosen as a media partner for this upcoming edition. Today, I want to share my personal story with Bijorhca Paris.
I first heard the name when I was still in business school. My friend Natalia, who managed Russian buyers, had told me about this professional event that had already become essential. Following her recommendation, I attended the show for the first time in 2011… and I was immediately amazed by the diversity and quality of the exhibitors. The insightful conferences, the trend area curated by Élisabeth Leriche, and the opportunity to source raw materials all made Bijorhca a true place to be.
Later, while interning at a young jewelry brand, I returned to the show to look for packaging suppliers. I then became a regular visitor, and when I started my activity as a jewelry blogger, Bijorhca was the very first show I attended as press.
When I decided to train in social media, it was again thanks to Bijorhca that I found the company where I completed my internship. A few years later, my friend Caroline Loeillet, then in charge of the conference program, invited me to speak about social media. Terrified, I stood in front of a room full of professionals to explain the importance of this new communication channel. Thankfully, the kind looks from the front row — including those of my team — helped me find my voice. That day brought me an unexpected gift: during the Q&A session, I met a young woman who soon became my assistant. Today, Sylvie is an experienced jeweler, creating pieces for Place Vendôme, and she has been supporting me for years with her valuable expertise.
Over time, Bijorhca has allowed me to meet passionate artisans from all around the world. Gold and silver jewelry, artist jewelry, gem-set creations… the show offers rare diversity for all tastes and all budgets.
But one section holds a special place in my heart: fashion jewelry. With materials like rhinestones, enamel, leather, paper, glass, and ceramic, it remains a space of free and daring expression — often a precursor of trends. I have always found fresh inspiration there, a breath of creativity.
The leadership has changed, the industry has suffered (pandemic, wars, inflation, rising material costs), but the Bijorhca show remains — loyal to its purpose.
Created in 1930 by the BOCI as the first “Jewelry Week,” the show grew to become the only professional event in France entirely dedicated to jewelry, watches, and the full technical supply chain. In recent seasons, the BOCI, owner of the Bijorhca brand, entrusted the organization to the WSN group, which already operates major events like Première Classe and Who’s Next. Their mission: to awaken this sleeping beauty and bring the profession back together in Paris.
This upcoming edition of Bijorhca will place love at the heart of its scenography, a theme that naturally resonates with the jewelry world. The central space will become an immersive area where this universal emotion inspires installations, talks, and exhibitions.
More than 180 exhibitors will be present: established houses, independent designers, and emerging talents, confirming Bijorhca’s role as a true observatory of trends and creative movements. Alongside them, the Elements & Solutions area will highlight everything that supports creation — stones, components, technology — while the always-anticipated Greek scene will once again bring its distinctive Mediterranean energy.
Two key spaces will punctuate the show: Brilliant, dedicated to craftsmanship and transmission, and the collaboration with Milano Fashion Jewels, which reinforces the show’s European dimension. A special focus will also be placed on lab-grown diamonds, a major topic today, with insights from Love Lab and a clear educational approach to better understand this fast-growing material.
Three days, then, to observe, listen, meet, and above all, be inspired.
For me, Bijorhca is more than a show: it is a guiding thread in my career, a place of defining encounters and endless discoveries. And once again this year, I am delighted to return, to support it, and to share with you this ongoing love story.
