At the end of December 2021 Institut Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. For the first time Pantone created a new color that introduice the calm of blue and the energy of red. Goodbye to the duo of Ultimate Gray and Iluminating and welcome to Very Peri. This cheerful lilac is bound to reimagine 2022. So let’s see why ligt shade of violet is the color you need to know?
Its not the first time that the shade of purple is a lucky winner of the year. In 2018 Ultra Violet was already chosen as a color of the year. While blue is always a favorite, it tends to suggest a certain coolness and distance. Pantone therefore added a “red-violet undertone”. Very Peri displays a joyous attitude and dynamic presence that encourages creativity and imagination.
Today we are rewrinting our lives, social and cultural values. After the period of isolation, our standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space the lavender color of the year illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.”
Laurie Pressman, Vice President of the Pantone Color Institute.
Very Peri is described as the most happy and warm tone of purple and anwser marvellously to Bold& Bright trend. Despite 2022’s color was only recently announced, the candy-colored shade of lavender has already made name for itself on several of the runways as well as some major red carpet moments to date. Purple is a easy tone to combine with others colors and will return as a key colour for next year. The colour and textile experts at the international trend forecaster WGSN and the creators of the colour system Coloro have jointly predicted that Digital Lavender will be the colour of the year in 2023.
Digital Lavender evoke calmness, wellness, digital escapism, serenity and offert a sens of stability and balance. Already embedded in digital culture, this imaginative colour will converge across virtual and physical worlds. This color is a gender-inclusive colour that is already established in the youth market.
Let’s take a close look at how this color can be expressed in the jewelry and watchmaking industry.This purple is defenetly a great color and can be without doubt adapted into jewels and watch. The palette of light purple gems is quite huge including amethyst, sapphire, spinel, jade, kunzinite, iolite, tourmaline, tanznaite or even purple diamond. The metal is also easy dressed in this color by using enamel, laquer, titanium, alluminium or different technique of color plating. Finally, here you are my selection of precious creations that will be perfect if you are looking for a jewel or a watch in this popular shade.