Today, I introduce you to Baunat, a Belgian jewelery brand, which has become a reference for the online purchase of diamond jewelery and diamonds for investment. Founded by Stefaan Mouradian and Steven Boelens in 2008 and based in Antwerp, the world’s diamond capital, the company designs, manufactures and distributes its jewelery. It is the first and only “online-born” jewelery brand, targeting “Smart Buyers” – intelligent buyers – by offering high quality products at unbeatable prices. It now exports more than 85% of its orders to more than 50 countries worldwide and has showrooms in Amsterdam, Antwerp, Geneva, Hong Kong, Mumbai, Nice and Paris. This year, Baunat has launched three new showrooms in Zurich, Düsseldorf and Hong Kong.

The slogan of the brand “Smart In Every Way” sums up perfectly the unique concept proposed by Baunat. It is revolutionizing the very traditional jewelery and diamond industry by offering a range of elegant and high quality products, delivered at the best price thanks to an intelligent and efficient business model.

The purchase of diamonds is at source in India and without intermediary from their diamond cutters. Baunat diamonds come from all the major world mines in South Africa, Canada, Russia and Australia (especially for pink diamonds). Baunat thus implements a zero tolerance policy towards “conflict diamonds” and only buys diamonds through the most respected manufacturers in the industry who act in accordance with the standards established by the Kimberley Process.

The excellent quality / price ratio of their jewelry makes Baunat a recognized brand in the jewelery sector. In particular, it has been ranked first on the Trustpilot customer opinion platform since 2010. The company is also future-oriented, adopting innovation in its entire approach, sales management and customer relations 3D design for the realization of custom jewelry.

To offer or to treat yourself, you will find on Baunat’s website a wide range of rings, wedding rings, engagement rings, earrings, cufflinks, bracelets and necklace in all styles, in all colors of your gold and at the fairest price. Of course, Baunat don’t forgotten those who prefer rubies, emeralds or sapphires by declining their collections with colored gems. To be advised during your purchase, the Baunat experts will receive you in the Paris showroom by appointment from Monday to Friday.

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