As Geneva Watch Week unfolds in March 2025, TAOS once again reaffirms its position at the apex of exclusive watchmaking. Rooted in exceptional craftsmanship and unwavering dedication to the Métiers d’Art, the brand presents its latest collection: three unique timepieces that merge the artistry of haute couture with the precision of Swiss horology.
Founded in 2024, TAOS was born from the collaboration of master artisan Olivier Vaucher, his artist wife Dominique, and passionate Geneva-based watchmaker Olivier Gaud. With an atelier of 40 highly skilled artisans, TAOS has established itself as a beacon of artistic watchmaking, redefining timepieces as wearable masterpieces. Each creation is a testament to patience, expertise, and a relentless pursuit of perfection—requiring over 1,000 hours of meticulous craftsmanship.
This year, TAOS takes inspiration from the opulent world of haute couture, translating intricate textiles and embellishments onto miniature dials of breathtaking complexity. The collection introduces three unique pieces: Savile Row, Dentelle, and Sequins—each an ode to the art of fabric, immortalized in metal and enamel.
A tribute to the rich heritage of Scottish tartan and the legendary craftsmanship of London’s Savile Row, this timepiece transforms the precision of bespoke tailoring into a horological marvel. Featuring hand-engraving beneath enamel, multiple layers of transparent enamels, and the intricate illusion of woven fabric, Savile Row captures the interplay of light and structure with unparalleled finesse.
Inspired by the delicate lacework of Saint-Gall, Dentelle embodies feminine refinement. The dial showcases the artistry of hand-engraved textures, a fine silver paillon mesh, and translucent enamel that mimics the ethereal beauty of lace. Diamond-set lugs and bezel further enhance the delicate grandeur of this exceptional timepiece.
Echoing the shimmering embellishments of haute couture, Sequins is a spectacle of light and texture. With a deep red-to-burgundy enamel gradient, hand-engraved gold appliqués, and delicate gem-setting, this watch captures the ever-changing radiance of sequins in motion. The sculpted relief of the dial adds depth, creating a dazzling interplay between artistry and brilliance.
Each TAOS watch is powered by the exclusive VOP318 caliber, developed by Swiss movement specialist Télôs. This self-winding movement features:
- Twin barrels for a 72-hour power reserve
- Exquisite hand-applied engravings inspired by fabric motifs
- An invisible oscillating weight, concealed within the case
- A 30.40 mm diameter with a finely sculpted 4.20 mm profile
With over 150 hours dedicated to engraving the movement alone, each piece is a testament to Geneva’s long-standing tradition of horological artistry.
More than mere timekeepers, TAOS watches are expressions of artistic mastery, where every detail tells a story. From the historic techniques of enameling to the intricate engravings that echo haute couture craftsmanship, each timepiece is an unparalleled work of wearable art. With only a handful of unique creations produced each year, TAOS continues to set new benchmarks in luxury watchmaking—where time itself becomes a canvas for beauty, tradition, and innovation.
In 2025 TAOS stands poised to redefine the boundaries of exclusivity, cementing its place among the world’s most extraordinary horological houses.
