Rose novelties by Piaget: a symbol of refinement and joy

Rose novelties by Piaget: a symbol of refinement and joy

Sophisticated but extravagant. Yves Piaget and his favorite flower, the rose, share these attributes, embodied today in three new jewelry sets and a timekeeper.

Decades ago, Yves Piaget, a man of contrasts and taste, as passionate about the arts as he is about craftsmanship and excellence, had the great honor of gathering not only his friends, but the entire Piaget Society around his art, around a rose. Since then, from the Swiss mountains to the French Riviera, a sophisticated clique of trendsetters, artists, thinkers and colorful hedonists, relentless seekers of beauty and fun, have elevated the flower to a symbol of their sense of taste and joy.

To celebrate this very special 40th anniversary of the Yves Piaget rose flower creation, the Maison is presenting three new sets of novelties that let the Piaget rose’s pure beauty and audacity shine through, combining Piaget’s gold craftsmanship with colored gemstones handpicked by our designers and gemmologists. As a firework of extravaganza, the Rose gold set, composed of an original ear cuff porté, a ring and a unique piece necklace, contrast with the other two sets inspired by the delicate changing colors of Yves Piaget's garden.

Piaget does not stop the expression of this fascination in its jewelry creations but also explores the world of watchmaking by revealing a new addition to the Altiplano collection. Seeking beauty in its floral engravings, this watch is the ultimate expression of Piaget innovation and design. It took more than two years to develop the rose bracelet, made from one of the most delicate materials in the world: real flower petals.
The Altiplano Tourbillon Rose in white gold is a ultra-thin timeless watch for those who like to adorn their wrists with style, joyfulness and mastery.

From ears to wrists, from neck to fingers, in 2022, the Piaget Rose shines on and makes every second count.

About the “Concours International de la Rose”
On May 4th, the “Concours International de la Rose” held its 10th edition in Monaco. Mr. Yves G. Piaget initiated this annual gathering in 2012 to celebrate the 30th anniversary of the Rose Yves Piaget, a 80-petal flower named after him as a tribute in 1982. The Concours rewards the best rose variety in all categories with an exceptional prize: a trophy in the form of a white gold rose brooch set entirely with diamonds. Taking Piaget’s savoir-faire to the French Riviera, the Concours is the perfect illustration of the Maison’s special talent for bringing together a diverse, entertaining and fun crowd, gathered around the values of excellence and extravaganza.

Author: Aneta Blaszczak