A hymn to planet Earth with Earth top handle bag and F-80 Skeleton by Salvatore Ferragamo

A hymn to planet Earth with Earth top handle bag and F-80 Skeleton by Salvatore Ferragamo

Innovation and creativity in the use of materials have marked the path of Salvatore Ferragamo  since the beginning, paying increasing attention to the environmental impact of its activity. In celebration of Earth Day 2021, the House puts a contemporary spin on its original values, respecting its commitment to ever more sustainable development; Ferragamo launches the Earth Top Handle bag and F-80 Skeleton Sustainable.

Presented in a limited edition of just 500 pieces, the Earth Top Handle bag honours the bond between Salvatore Ferragamo and the Made in Italy tradition, and the House’s commitment to using low impact materials.

The Earth Top Handle bag is made of cork, giving it an ethereal look and texture in total accordance with nature. FSC certified cork is a natural and renewable resource that causes no harm to the trees when harvested. In addition, the lining is crafted from pure linen, a natural and biodegradable material; zipper tape and thread are made of 100% recycled and certified polyester; and the bag’s colour is finished with water-based treatments.

Earth Top Handle bag is a re-interpretation of the iconic Top Handle bag created by Fiamma Ferragamo in the 90s and immediately recognised as perfect for its usage, proportions and design. Fiamma was the first of many women in the Ferragamo family who helped shape and boost the company. The bag is a part of the prestigious Ferragamo’s Creations collection, a limited-edition series of numbered replicas of designs from the archive that have made the history of fashion.

F-80 Skeleton Sustainable is an exclusive, sustainable re edition of one of the brand most successful timepieces. Available in green and blue versions, each made in a limited series of 200 pieces, the new F-80 Skeleton Sustainable has an elegant black satin case that contains an automatic movement visible through the transparent caseback and the skeleton dial, on which the double Gancini symbol stands out. The strap is made of materials with a low environmental impact; a thin layer of FSC certified cork covers the inside, while the outside is of post-consumer recycled PET fibre fabric, with hole covers made of vegetable tanned leather.

F-80 Skeleton Sustainable is presented in unique packaging, also made entirely of responsible materials; the outer box is in FSC certified cardboard, while the wood and metal protective shell available in two shades that match those of the watch is lined internally with hemp, and externally in post-consumer recycled PET fibre fabric. The watch support cushion is made of a bioplastic material obtained 100% from sugar cane.

CEO Micaela le Divelec Lemmi says: “Authentic craftsmanship, creativity and innovation are Salvatore Ferragamo’s core values. So is sustainability. Salvatore Ferragamo, during his years of activity, was never afraid to innovate and use new materials. Today we continue to do so, with a look at the present. The experimental spirit, the Italian inventiveness, the sense of beauty and refinement, the connection between our feelings and social and environmental responsibility, are essential characteristics of our collections”.

Ferragamo have long chosen to adopt a social responsibility strategy that, in line with the Founder’s values, pursues objectives of economic growth while considering the social and environmental impact. Earth Top Handle bag and F-80 Skeleton Sustainable have obtained the ISO 14067 - Product Carbon Footprint certification, by virtue of which it is possible to quantify the emissions due to its manufacturing and compensate them, making the project “carbon neutral”. To this end, Salvatore Ferragamo will make use of the help of Rete Clima, a non-profit organization promoting actions and projects that fight climate change.

With Rete Clima, the company will support the following projects: for Earth Top Handle, the protection of Tuscan cork forests certified with PEFC standard, obtaining carbon offset through sustainable forest management actions in the Paganico estate, which extends for over 1200 hectares near Grosseto, Italy.

For F-80 Skeleton Sustainable, the realization of the Burgos Wind Project, the largest wind farm in the Philippines; thus, establishing an ideal parallel between the movement of the hands and that of the wind turbines. In addition to reducing the emission of greenhouse gases into the atmosphere by generating large scale electricity from a clean and renewable source, the project will create jobs and concrete economic opportunities for local communities.

 

Author: Aneta Blaszczak
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