The last weekend of August, I went to Gdansk. I don't go to the world capital of amber to enjoy the sun, the Baltic Sea and the sandy beach. I was invited to give a lecture on social networks during the 17th edition of Ambermart, the International Fair of Amber, Jewellery and the Gems. The trade show is a little sister Amberif, and especially a great opportunity for 220 exhibitors to meet buyers who complete orders for the end of year. "The Baltic gold" mainly attracts visitors from Asia but also from Germany, USA, UK and of course the Nordic countries. The competition around the amber and the Gemological workshop accompany this event for 3 days.
The organizers have also asked me to participate in the jury to choose the best jewelry made of amber. The five jury members independently selected their 5 favorite jewles. After a long discussion around 25 creations, we apprecied the bracelet "Gaudi" by Ryszard Węsierski A2 Studio biżuterii and the necklace by Dorota Cenecka Gin Atelier. The first prize was awarded for set "Gray" (necklace, bracelet and ring) inspired by Salvador Dali and made by Biżuteria Artystyczna "E&M" Marek Pawłowski.
Ensemble "Gris" (collier, bracelet et bague) par Biżuteria Artystyczna „E&M” Marek Pawłowski © Ambermart
But it's time to talk about the subject for which I was called. As a blogger in jewelry and especially as a consultant in social networks in the jewelry industry, I had great pleasure to share my knowledge with the professionals of fine jewelry sector in Poland. Despite the work that still remains to be done, I appreciate the interest of creators around digital communication. I hope my tips will help them better understand social networks and adapt to their digital strategy.
To close Ambermart, I went to the festival of Mariacka street. It is part of the fair and takes place on the most beautiful street in Gdansk. This year the program was completed by nearly 40 events prepared at the initiative of the International Association of Amber. I enjoyed a demonstration of the cut of the amber by the use of techniques from the Middle Ages. At the same time, I went to the opening of Dorota Kos I will introduce shortly.
Of course, I finish with my favorite jewelry designers of this edition of Ambermart and I hope I've made you want to go to Gdansk.