The Masai play an important role in the tanzanite trade, making the link between the mines and the counter. They attribute to it certain virtues such as fertility or the cure of disease and offer this stone at each birth so that the child knows the success in his life. Besides, they believe that the soil will produce as long as large animals will roam the Earth.
The jeweler of New York, Tiffany & Co, was very quickly interested in this stone and as of 1968, did all the work to make known his discovery. He baptized the Tanzanite gem and launched a vast successful promotional campaign, since the stone was honored "twentieth century gem".
Very popular in the United States, this stone has been shunned by other jewelers for lack of knowledge and also the difficulties of offering a jewel of a certain price. The most sought after color is intense blue, as it offers an alternative to sapphires. In addition, tanzanite has won the hearts of customers and big names in jewelry. Finally, some more creations of this fascinating stone, deep and electric.